Relational Selling Skills


The most effective approach to maximising every selling opportunity, building long term relationships, clinching profitable sales and promoting repeat and referred business. Incorporating the "joint problem solving" and "benefit analysis" systems used by the most successful salespeople in Europe and the USA.

Target Group New and experienced salespeople. New staff learn the most effective approach from day one, experienced staff gain additional skills so improving their effectiveness.
  • Understood how selling styles determine the effectiveness of the sales process.
  • Explored and demonstrated the “joint problem solving”, “benefit analysis” and “need Creation” approaches to gaining more profitable sales.
  • Practiced the advanced communication skills used to identify “conscious and unconscious” buying criteria and to build lasting relationships.
  • Studied the motivation and role of both an individual and the Decision Making Unit in organisational buying situations.
  • Identified how to avoid objections, build on supportive behaviours and gain customer commitment.
Time Scale 3 day workshop
Methodology A very practical workshop designed to have the delegates put the theory into practice, and to receive constructive feedback, using skills practice sessions, case studies, and one to one training. The workshop incorporates the unique "verbal Behavioural Analysis" concepts.
Linked Courses Negotiating Skills Presentational Skills Key Account Management Core Communication Skills

In House Course

Please contact us for details 

Public Courses £875 - Standard Charge
£675 - Additional delegates on the same course
* Please note all prices are subject to UK VAT charged at the standard rate at the time of order.

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Keystone Associates
T: 0845 644 7957

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